Publicity stunt or not, the Go Forth campaign from Levi Strauss & Co. brilliantly captures the zeitgeist of an America that faces hard economic times and still lives in the long shadow of Hurricane Katrina. The surprisingly poignant ad below is part of a larger project in which Levi's invested in the community center, public library, and urban farm of Braddock, Pennsylvania. If only political campaigns were this well crafted.
Friday, November 26, 2010
Go Forth
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5 comments:
Leave it to Levi's since they are pioneers of the denim jeans
Tonia — I agree. It's nice to see a legacy brand use their heritage to their own advantage. All to often, storied brands try to refresh everything and just end up following trends.
You bolg is very good and you have different view ,I learn a lot ,thanks !
If only ALL ads and campaigns were this well crafted! The girl's voiceover sunds so perfect here.
cute blog! I’ll follow you!
I have a fashion blog too, I hope u'll be one of my followers on bloglovin:-)
thanks:-)
VERONICA
http://lifegivemefashion.blogspot.com
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